A link analyzer is a tool used to analyze the performance and reach of a website by monitoring the total number of backlinks, anchor text, referring domains, and other link information.
Link analyzers allow webmasters and digital marketers to track their SEO efforts more effectively by revealing insights into the quality of inbound links that are pointing to their domain.
This can be useful in diagnosing issues with backlinks, identifying potential toxic links that may be negatively impacting search engine rankings, and optimizing existing campaigns with earned or partner content.
Link analyzers can provide detailed reports on link profiles that highlight overall improvements or potential areas for improvement in order to help sites increase visibility and ranking among search engine algorithms.